What every post needs
Someone scrolling past should be able to tell what you offer, what it costs, whether you come to them, and how to book, without tapping into the post. Put those in the photo and the first line of the caption, since a long caption is often cut off behind a more tap.
- A real photo. Your nurse, your bags, your chair, your van. Stock photos of a smiling model with a drip look like every other account.
- One drip and its price. One offer per post is easier to act on than a full menu.
- Where you go. Name the towns or neighborhoods. A mobile business that never says where it travels leaves people guessing.
- One way to book. The booking link in your bio, or a text number in the caption. Pick one and use it every time.
If your Google Business Profile is set up, post the same photo and update there too, the same day you post it on social. If the profile is not set up yet, start with the mobile IV profile setup steps.
A weekly plan you can keep up with
Posting every day for a week and then going quiet for a month helps nobody. A small plan you can repeat works better than a big one you drop. Here is one that takes about an hour on a Sunday:
- Monday: one menu item. A photo of the bag or the setup, what is in it, the price and the booking link.
- Wednesday: one question clients ask you. How long a visit takes, what you need at home for a mobile visit, how to book for a group. Answer it in the caption in plain words.
- Friday: where you will be. The towns you are covering this weekend, open times, or an event you are working.
- Any day: a short behind the scenes clip. Packing the bags, setting up a lounge chair, the drive to a group booking. Show your team's faces and voices, so people know who will be at their door.
Save the questions clients ask you during visits in a note on your phone. That list becomes months of Wednesday posts, and the same questions make good articles for your website later.
Captions you can copy
Swap in your own drip names, towns and prices. Keep the first line short, since that is the part people see before tapping.
Hydration drip, [price], at your home, office or hotel in [town] and [town]. Book with the link in our bio or text [number].
Group of four or more this weekend? We bring the chairs and set up in your living room. Text [number] with your date and town.
A question we get every week: how long does a mobile visit take? A visit takes about [time], most of it is the drip itself, and we set up and pack up around you. Booking link in bio.
Covering [town] Saturday and [town] Sunday. Two openings left each day. Text [number] to grab one.
Only post an opening count if it is true that day. Write the price the way it appears on your menu, so nobody finds a different number when they book.
Keep health claims to what you can back up
The Federal Trade Commission's guidance for health products says that claims about health benefits or safety require substantiation in the form of competent and reliable scientific evidence. A caption that says a drip cures a hangover, boosts immunity or detoxes the body is a health claim, and a short caption has no room for the evidence behind it.
The safer pattern is to describe the service and leave out the promised result:
- Instead of a promise about curing anything, write what is in the bag and how long the visit takes.
- Instead of a promise about immunity, write that you have openings this week and come to their home.
- Instead of a promise about how they will feel, show the setup and the nurse who will be there.
Client stories count too. Reposting a client who says your drip cured something puts that claim in your own marketing, and the FTC says advertisers are liable for the misleading use of endorsements, on social media as much as on TV. If you are unsure whether a line is a claim, ask the medical director or attorney you already work with before it goes up.
When staff, family or partners post about you
Your nurses sharing your posts, your sister tagging you, a gym owner posting about the free drip you gave them: each of these people has a connection to your business. The FTC's endorsement guide FAQ says if an ad features an endorser who is a relative or employee of the marketer, the ad is misleading unless the connection is made clear.
For partners and local influencers, the FTC's guide for creators counts giving you free or discounted products or services as a material connection. So a free drip in exchange for a post needs a disclosure, and where it sits matters: disclosures are likely to be missed on a profile page, at the end of a post, or behind a MORE tap. Practical steps:
- Ask staff to add a short line such as "I work here" when they post about the business.
- Ask partners to put "Thanks to [your business] for the free drip" or #ad near the start of the caption, and on the photo itself for stories.
- Keep a simple written note of who got a free or discounted service in exchange for a post.
Client photos and stories
Before you post a photo of a real client in your chair, get their written OK. A short text or form that says which photo you will post, where, and for how long gives you a record. Ask your own attorney whether your state or your setup needs more than that. Crop out house numbers and anything in the background that identifies a home, and leave faces out unless the client agreed to show theirs.
Never post a screenshot of a client's message, a group booking's names, or a photo of a chart, even with permission to post a photo. Keep it to what the client agreed to.
Where social fits next to Google
Social posts keep you in front of past clients and the people they share your posts with. Treat social as a second channel next to a complete Google Business Profile, steady reviews and a website with a booking button. Asking every client for a Google review the same day is the habit to pair with posting, and the reviews guide has the text to send.
Start with the weekly plan above for a month. Then look at which posts brought a text or a booking, and do more of those.
The short version
- Every post: a real photo, one drip with its price, where you go and one way to book.
- Post on a small weekly plan you can keep up with.
- Describe the service. Leave out claims that a drip cures or prevents anything.
- Staff, family and partners who post about you should say so near the start of the post.
- Get a client's written OK before you post their photo or story.